B2b Marketplace

The Challenge

My Approach

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

Key Takeaway

Whether you're building a new feature, this approach resonates.